Luxury

The enhanced world of luxury with Belgian Textiles

Can AI carry on a designer’s legacy?

Norma Kamali is teaching an AI system to replicate her design style “downloading my brain,” she calls it.

OH LUXURY

Textirama 24 February 2024

Norma Kamali is teaching an AI system to replicate her design style “downloading my brain,” she calls it.
Norma Kamali is teaching an AI system to replicate her design style “downloading my brain,” she calls it.
Norma Kamali is teaching an AI system to replicate her design style “downloading my brain,” she calls it.

The cost to advertise on Meta — once digital brands’ primary marketing channel, has finally come down.

But start-ups will continue to decrease their reliance on social media, including investing more in offline advertising and in targeting customers on Google, where the intent to buy is higher.
Under new leadership, the denim pioneer will be tested to see if it can become a global DTC brand that’s known for more than its historic jeans.
While the DTC landscape’s turbulence isn’t completely over for brands, the prospect of a better economy in 2024 is encouraging profitable brands that shied away from M&A last year to start preparing for an exit.

tòffa’s made-to-measure menswear has cultivated a devoted, influential following. Now, the brand is betting that its forthcoming flagship retail store is its next step on the long path to building a legacy luxury label. A wave of high-profile failures has dampened the hype around biofabricated materials and ingredients, making this year a critical one for start-ups in the space to execute on scale-up plans…
Higher-end fashion labels have become more prolific on the short-form video app in 2023. Textirama unpacks how brands are growing buzz on TikTok…